How to elevate your product packaging with custom stickers and labels
Are you looking for ways to level up your product’s packaging? Maybe you want your brand to stand out more? Or do you want your packaging to mirror the high standards of your product?
You are absolutely right in thinking about your product packaging. A 2018 study interviewed consumers, and 7 out of 10 stated that a product’s look influences their purchase decisions. But how can you draw these consumers in? What is the best way to elevate your product packaging?
The answer: custom stickers and labels. In this article, we will share four ways you can use these sticky beauties to improve your product packaging in 2022.
One of the best things about ordering custom stickers is that you can lean back and let your sticker maker of choice do the work for you. All you have to do is get sticking. Does that sound good? Then let’s get straight to it.
- Choose a premium look
When you order custom stickers and labels, you are in control. You can not only choose the perfect size and shape, but can also pick from various materials, ranging from transparent vinyl to metallic effects or fluorescent colors.
With such a stunning base, you can easily turn any packaging into a luxurious experience that will stand out from your competitors. On top of that, high-quality packaging communicates your brand’s standard to your customers and reassures them that they have made the right choice.
If you are unsure which material might be right for you, think of your product. Holographic stickers work amazingly well for premium candles, whereas a gold sticker can give your luxurious facial range the final touch.
- Add a quality seal
Quality seals are often added to products to show the customer that a product has passed quality control and has remained unopened since then.
It shows that your business cares about the products and spends the extra time to ensure everything is of the highest quality for your customers.
A simple sticker can communicate all of this. If this sounds like something you would like to try, we recommend investing in paper labels. Not only are these biodegradable, but they will also tear easily once your customer opens the product.
- Experiment with limited edition labels
Limited edition labels are powerful. They create the image of scarcity around your product. As the name already suggests, you tell your customers that a certain product might not be available anymore when they next visit your website or your store.
This can help you to increase your sales. The limited availability creates immediacy and encourages consumers to make a decision then and there.
Give it a try, it does not have to be complicated. You can launch a small limited edition range and observe the power of limited edition stickers yourself.
- Surprise consumers
What is one of the best things about using custom stickers and labels? You can be super flexible and change your designs quickly, ensuring that you can reap the benefits of effective product packaging again and again.
Keep your logo and brand colors, so that consumers can recognize your brand, but why not surprise them? You can let your creativity run free and create as many different themes as you like.
Try out seasonal packaging to make customers smile. Or why not work with a local charity to create awareness for a good cause? Once you have decided, all there is to do is to order your new custom stickers and apply them.
Transform your product packaging with these four tips and give custom stickers a try. Do you have any questions? Or do you want to add additional tips and tricks to elevate product packaging? Then we would love to hear from you in the comment section below.